The biggest hurdle of using AI in a brand space is the challenge of consistent product and brand representation.
In self intiated projects I've explored consistent representations of AI generated products and characters by training and using my own AI models. For this experiment I wanted to create a wider, consistent scene, scenography, visual style and narrative to explore the limits and capabilities of AI. To achieve this I spent 3 days to create the prerequisites and workflows to be able to generate a visually strong narrative world with a dedicated product that plays the lead character and follows a consistent form and look.
The story is situated in a strong, visually intriguing world inspired by locations in Svalbard and Iceland. The contrast between the black lava landscapes and desaturated dirt versus the bright shining silver Polestar 3 created a stunning visual tension and adds strength to the visual storytelling.
