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Lars Bjurman

lars@larsbjurman.com

H&M X KENZO

Category

Digital Activation

Client

H&M

Date

August, 2016

Location

Global

We create everything digital, printable and analytical.

H&M, partnered with Kenzo the renowned fashion house known for its vibrant and playful aesthetic.. As the creative director for the web campaign project, I led the development of an immersive online experience that captured the essence of the collaboration and seamlessly integrated with the H&M website.

Creative Direction
Motion Prototyping
Post Production
Shoot supervision

The primary challenge was to translate the dynamic spirit and captivating imagery of the Kenzo brand into an engaging digital experience on the H&M website.To achieve this, we implemented a distinct navigation concept that utilized the interaction of the pages on h&m.com to animate and enhance the product visuals. This approach allowed us to seamlessly integrate the playful and distinctive elements of the Kenzo brand into the online experience.

We collaborated closely with the main creative team to develop a concept that accurately reflected the brand's identity and resonated with the target audience. We co-directed the shoot of the interactive assets, ensuring precise movements and croppings to achieve the desired visual impact. I hadled the post-production process, meticulously crafting the sequences of the interactive assets for seamless integration into the H&M site framework.

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