Category
Computer visionClient
H&MDate
June, 2020Location
Stockholm, SwedenA campaign celebrating diversity and LBGHTQ+ pride using machine learning and computer vision
In collaboration with H&M, I spearheaded the development of a mobile web app to celebrate diversity and inclusivity during Pride month. As the technical director, I played a pivotal role in conceptualizing, prototyping, and implementing a groundbreaking solution that harnessed the power of machine learning and computer vision. H&M sought to create an immersive and engaging experience that would resonate with their diverse customer base and amplify the message of Pride. The challenge lay in developing a unique feature that would seamlessly integrate machine learning and computer vision to enhance the user experience.
- 6 Unique AR filters
- Game Design
- Launched on Instagram
- 23 markets
- Creative Development
- Feasabiity assessment
- Technical Supervision
- Rapid Prototyping